For the third consecutive year, Mountain View is a participating city with the regional Drive Less Challenge event (http://www.drivelesschallenge.com), which runs this year between April 22nd and May 5th.
The Drive Less Challenge, using a web based reporting tool and user interface, encourages participants to try alternatives to driving alone, such as public transit, biking, walking, and carpooling.
The goal is to promote health, quality of life, and environmentally-sustainable transportation behavior by reducing solo car trips. Ultimately, we hope that, by making it more fun and social to try new travel modes, participants will continue their new travel practices, even after the Challenge period ends.
We further hope that as many people as possible who live and work in Mountain View will consider participating.
Prizes (in the form of gift cards or certificates) will be issued to those who win in various categories, with the prizes provided by retail businesses within each participating city. These businesses are acknowledged and information about them included on the Challenge web site.
While we have some Mountain View sponsors on board already, we would certainly like to hear from others. This is a great marketing opportunity for our city's businesses, as it helps to draw customers to their locations, and it demonstrates company support for community efforts such as the Challenge.
For any interested business owners or managers, please contact us either at drivelesschallenge@gmail.com or me personally at bkengland@gmail.com, and we'll be happy to help you with the process or with any questions that you might have.
