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Eye-Fi and Game Closure Raise Millions In Venture Capital

This week’s tech news roundup has the latest developments at Mountain View companies.

Every week, Mountain View makes news with technology developments, discoveries and sometimes controversies.

Today, Mountain View Patch brings you "Bits and Bytes," where we'll relay the past week's news highlights from our backyard giants, start-ups and small businesses alike.

, makers of the wireless memory card, announced Wednesday, Feb. 29 completion of $20 million in Series D. The round is led by Japanese Mobile Operator, NTT DOCOMO, INC. with participation from existing investors Shasta Ventures, Opus Capital and TransLink Capital. The Mountain view-based company hopes to create a global footprint and leverage the 59 million strong mobile subscriber base of NTT DOCOMO with the new partnership.

, developer of cross-platform multiplayer game technology, announced Monday, Feb. 27 Series A round of funding of $12 million. The round is led by Highland Capital Partners, with participation from Greylock, Benchmark, General Catalyst and Charles River Ventures. Game Closure allows publishers to distribute their video games across multiple platforms, including iOS, Android, and the browser.

, the online social gaming company, has launched a new gaming rep system to measure and reflect a user’s skills and experience in game play. Users earn rewards as they attain higher ranks.

Drug development company, , has become hot property as the company’s weight-loss drug moves one step closer to winning FDA approval to treat America’s 78 million obese adults. An approval would make the company worth as much as $40 a share to potential acquirers, yielding its shareholders an 88 percent windfall.

Google’s new privacy policy went into effect Thursday, Mar. 1. Under the unified privacy policy, Google would compile, into a single dossier, a record of user’s activity across all of its properties. The company plans to use this for targeted advertising and custom search results. However, the move has sparked a brand-new controversy around privacy issues.

Mountain View-based television analytics company, , revealed that the most effective advertisement during the Oscars was the Samsung’s Galaxy Note ad with an Ace Score of 686. Interestingly, eight of the ten most effective ads were from technology or telecom companies including Samsung, Google, Sprint, Apple iPhone, and AT&T.

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